Our articles about the web
The latest advice on web design, e-commerce, and digital marketing for NZ businesses
Stay up to date with practical tips, fresh ideas, and straightforward advice on web design, e-commerce, and digital marketing. Whether you’re just getting started or looking to take your online business further, you’ll find real-world strategies and useful insights tailored for New Zealand businesses.
Unlocking the Secrets: How Much Does Website Design Really Cost in New Zealand?
In this comprehensive guide, we'll break down the real costs of website design in New Zealand, from basic $1,000 brochure sites to complex $35,000+ enterprise platforms, plus reveal the hidden expenses most businesses don't budget for.
10 Essential Website Design Tips Every Small Business Needs to Boost Online Presence
Drawing from over 20 years of building successful businesses including Dpod and The Toy Box, I'll share the 10 most critical website design principles that actually make a difference for New Zealand small businesses.
How Much Does a Website Cost in New Zealand?
Wondering what it really costs to build a website in New Zealand? This article breaks down the different options - from free DIY platforms to high-end agencies - and what you actually get for your money. We cover the real pros and cons of each, using real-world Kiwi examples and a no-nonsense approach. If you want an honest look at web design pricing in NZ and what to watch out for, you’re in the right place.
Best strategies to create a highly converting ecommerce home page
The homepage is the virtual storefront of your ecommerce website, serving as a pivotal touchpoint in the customer journey. It plays a crucial role in creating a positive first impression
7 Essential Pages Every Ecommerce Website Should Have
A successful ecommerce website requires more than just an attractive design and an extensive product catalogue. To provide a seamless shopping experience, it's crucial to include essential pages
How to Build an E-commerce Website: My Lessons from The Toy Box
Are you looking to create a website to sell your products but don't know where to start? Look no further! In this comprehensive guide, we will take you through everything you need to know to create a
Common Ecommerce Mistakes to Avoid
Ecommerce has revolutionised the way we shop, offering unparalleled convenience and endless choices. However, with great opportunity comes great responsibility. For online retailers, it's crucial to
How to Choose the Right Theme for Your Shopify Store
Selecting the perfect theme for your Shopify store is a critical decision that can significantly impact your ecommerce success. The right theme sets the tone for
Basic Guide to Setting up a Shopify Store
This in-depth guide provides a detailed overview of how to create, manage, and optimise a Shopify store for lasting e-commerce success. Covering essential topics such as store setup, customisation, product management, payment and shipping, marketing, analytics, customer support, and scaling, this guide empowers you with the knowledge and tools necessary to thrive in the competitive online marketplace.