Straight-talking guides for
NZ businesses online
11 practical articles on web design, Shopify, ecommerce, and digital marketing — no fluff, just actionable advice.
Shopify vs WooCommerce which ecommerce platform Is best?
Choosing between Shopify and WooCommerce affects more than launch costs. It shapes how easy your store is to run, how well it converts, and how much technical overhead you take on. Here’s a practical comparison for NZ.
Guide to Setting up a Shopify Store in NZ
Discover how to create, manage, and optimise your Shopify store with our simple guide. Learn about setup, customisation, marketing, and more to unlock your e-commerce potential.
Choosing the Perfect Shopify Theme | What the Heck
Choosing a Shopify theme isn’t about picking the flashiest option. Here’s how to choose a theme that actually helps your store succeed, based on real-world experience building stores like The Toy Box.
Common E-commerce Mistakes to Avoid: A Comprehensive Guide
Are you starting an e-commerce business? Read this guide to avoid common e-commerce mistakes and succeed in the online marketplace.
E-commerce Lessons from The Toy Box | What the Heck
Learn practical steps to launch a successful NZ e-commerce site, with real lessons from growing The Toy Box - covering platforms, SEO, products, and more.
10 Website Design Tips for Small Business Success | Andrew Nalder
Practical website design tips from Andrew Nalder, who built Dpod into an $11M company and before starting the The Toy Box online store. He founded a Small digital agency in Tauranga that has built over 150 websites over the last 10 years.
7 Must-Have Pages for Ecommerce Success | Comprehensive Guide
Discover the seven essential pages that every ecommerce website needs to create a seamless shopping experience, improve user satisfaction, and drive sales. Boost your online store's performance with our in-depth guide.
High Converting E-commerce Homepages | What the Heck
Learn the top strategies for designing highly converting e-commerce homepages that captivate visitors, showcase products effectively, and drive sales. Unlock the full potential of your online store with our expert guide.
How Much Does a Website Cost in New Zealand? | Web Design NZ
Curious about website costs in NZ? Get a straight-talking breakdown of web design prices, from DIY to professional agencies. Learn what you really get for your money and how to choose the right website option for your business.
Website Design Costs New Zealand 2025 | What the Heck
Discover the real cost of website design in New Zealand. From $1,000 basic sites to $35,000+ custom builds - get accurate pricing, budgeting tips, and cost breakdowns for your project.
What the Heck is AEO? Guide to LLM Discoverability
Learn how to optimize your website for AI search engines like ChatGPT and Perplexity with our guide to Answer Engine Optimization (AEO).
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