From an early age it was clear that Andrew was a little different. His folks would have probably said he was a classic ADHD child. All his school reports had a similar theme running through them as well, “Andrew could do better he just needs to try harder” and “Andrew is easily distracted” . What they were actually diagnosing was a serial entrepreneur in the making. Andrew would end up working in a number of fields, mostly selling and marketing stuff. He sold everything from cars to clothes, software to photocopiers, even business sales which led him to own his own landscaping company. After 10 years of numerous roles and startups Andrew stumbled upon a fledgling digital printing company. He negotiated to buy half the company and started what would become a successful 14 year journey. Along the way he would end up owning most of the business and take it from its small beginnings to a 10 million dollar a year success. Andrew and his awesome team not only built a successful print company with blue chip clients including Farmers and Progressive Enterprises, but then founded an advertising agency as well. The agency client list consisted of many top New Zealand companies like Brother NZ, The New Zealand Warriors, Wendy's Hamburgers, Arthritis NZ, Remax and many more. Andrew sold his print and agency business in 2013 to the Image Centre Group (ICG). He took on the role as CEO of &Some, a digital agency within the ICG business. It was Andrew's time at &Some that led him to use his serial entrepreneurship one more time to create What The Heck. Andrew has always been one to question the status quo, just because something has always been done a certain way doesn't make it the best way. Evolve or die says Andrew and the world of web is full of old school structures and processes. "Too much time and money is lost in the gap between design and development. Our process minimises the amount of development required therefore we focus more on user experience and design thus delivering better value for money".