Our work - featured client

The Toy Box - Full E-commerce Rebrand, Shopify, SEO, Email Marketing & More

When we bought The Toy Box six years ago, it was still called “The Wooden Toy Box”—a classic NZ online toy retailer, but looking pretty tired. The site was cluttered with bright yellows and reds, and just wasn’t connecting with our target market. So we set about fixing the lot.

We did a total visual identity and logo overhaul, stripping out the gaudy colours and building a cleaner, more appealing look for our audience—mainly mums aged 20–35. The new logo and look set the tone for everything else.

Next, we migrated to Shopify, making the site faster, tidier, and way easier for busy parents to use. We shot all our own product photography and made custom icons to lift the brand above the typical online toy store.

SEO got a massive focus, right down to each toy brand—because it’s no good having great products if nobody can find you. We made sure our collections and brands were discoverable for the searches that actually bring buyers in.

One of our real strengths has been email marketing. We set up on Klaviyo early on and now send out two or more campaigns a week to a growing database. It’s one of our main sales drivers—there’s nothing like talking directly to your real customers.

We backed this up with a strong presence on Meta and Google Ads, running consistent promos and building a content strategy that actually connects with our audience. The result? A genuine community feel, strong repeat business, and a brand that’s now recognised by parents all over NZ.

If you want to build an e-commerce business that actually works, you need more than just a shop. You need the whole package—web design, Shopify, SEO, photography, email marketing, and ongoing digital strategy.

Ready to do it properly? Get in touch and we’ll show you what really works—because we’re doing it every day ourselves.