Our work - featured client
On Point Distribution


Services supplied
Industry
Overview
We helped OnPoint relaunch with a new logo, visual identity, and a purpose-built wholesale website—making it easy for their NZ customers to find, buy, and get support for smoke detection products.

OnPoint Distribution – Smoke alarm wholesaler website, Logo & Visual Identity
If you want to see what a full website and visual identity overhaul looks like, our work with OnPoint is a great example. OnPoint are a New Zealand-based wholesale distributor specialising in smoke alarms and smoke detection, supplying both commercial and retail markets. After a brand change, they needed a new name, a new website, and a sharp new logo and visual identity to match their wholesale direction.
We kicked off with logo design and visual identity - sorting out colour palettes, font choices, and giving them a fresh look that works in the NZ market. Once we nailed that, we built a website designed specifically for wholesale, with clear product categories and information tailored to their clients.
Photography was another big focus - we handled all their product photos and created in-situ shots so customers could see their gear installed in real environments. We even set up a section for how-to videos, making it easy for customers to get practical support. Plus, we built in downloadable documents so things like warranty claims and technical info are simple to access.
This is the kind of practical, full-package web design we do: from web development and visual identity, to SEO, photography, and helping your business actually work better online.
If you’re after a Tauranga web designer who understands real-world business needs - not just making things look pretty - get in touch. Let’s build something that works for you.
Visual identity work
