Our work - featured client

Duncan Dental – Tauranga family dentist website, logo, visual Identity & custom Icons

Duncan Dental were the new kids on the block and wanted to do things differently—not just another “typical” dental practice. The brief was clear: build a brand and online presence that felt family-friendly, approachable, and a step away from the old-school dentist vibe. We got stuck into logo design and visual identity, developing a geometric look using blues, yellows, and cyan to really make them stand out.

We also created a full set of custom icons for all of their services, each designed to fit seamlessly with their new visual identity. This gave the site and their marketing a unique, polished look and made it easy for customers to quickly spot the services they needed.

We rolled out the new look across business cards, signage, and all sorts of print, before getting to work on their website. Because Duncan Dental were new in town, it was crucial to clearly lay out all the services they offer, especially their specialist options like twin blocks and orthodontics. The site is packed with easy-to-find info, making sure both families and individuals know exactly what’s on offer.

To bring even more personality, we ran a full photoshoot, with headshots for the whole team and lifestyle shots of the dentists at work—so customers could put faces to names before even stepping in the door.

With the Tauranga dental market being so competitive, we made sure everything was optimised for SEO, so Duncan Dental could get found for all the right search terms, right from launch.

If you need a web designer in Tauranga who can handle the lot—web design, logo, visual identity, photography, print, and SEO—get in touch. We love helping new businesses stand out and grow from day one.