Our work - featured client
Blur Eyecare
Services supplied
Industry
Overview
Blur Eyecare wanted a website as unique as their brand and product range. We delivered a bold digital presence, custom booking system, sharp photography—and even took their branding out into the streets.
Blur Eyecare is a Tauranga-based optometry specialist with four locations, known for stocking top designer frames. They wanted a site that was a bit quirky and full of personality, embracing their deep red and gold colour palette. We brought this to life with a distinct web design and development approach that made the brand instantly recognisable and memorable.
To help streamline client bookings, we built a custom booking tile on the homepage, making it easy for clients to schedule appointments online. We also handled extensive product photography, shooting over 300 different frames, alongside staff headshots and lifestyle images that show off the brand’s character.
Our work didn’t stop at the website. We rolled out the visual identity across various platforms—including designing eye-catching bus backs—so Blur Eyecare could turn heads not just online, but on Tauranga’s streets as well.
The end result is a cohesive, personality-packed brand presence that makes booking easy and ensures Blur Eyecare stands out everywhere they show up.
Visual identity work
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